“ THE STORY OF SINOUK COFFEE ”
Discover how Sinouk pioneered the development of the Lao Coffee sector and today continuously contributes to its expansion
- Chapter 1
- Chapter 2
The Birth of Sinouk Coffee:
- Chapter 3
Great Rise of
- Chapter 4
- Chapter 5
The Humble Beginning
After 30 years spent in France, where he emigrated and studied, Sinouk decided to come back to his fatherland, Laos, in 1994. His deep motivations were to develop more activities in Southern Laos, where he was born, by creating job for communities, and identifying a unique product that had potential for export, which would contribute to the fame of Laos: COFFEE which actually matched the mentioned criteria, and that is how Sinouk embarked on his coffee journey, starting by trading and exporting green beans.
During the same year, he co-founded the Lao Coffee Association (LCA) with his father, Sisouk Sisombat, which focuses on promoting the welfare of Lao coffee farmers, businessmen and women. The establishment of LCA recognizes the importance of the Lao coffee industry development, and unifying the stakeholders to speak and act as one, so to create more impact for the country.
2 years after coffee exportation and trading, Sinouk was equipped with the knowledge of the main coffee processing and hence, started his own coffee plantation on a plot of land located 82km from Paksé, in Thateng Village. The fertile virgin volcanic forest soil and all year-round cool temperature of the plantation gifted Sinouk with the finest quality of coffee beans, which prompted him to start his own coffee production for the country.
The Birth of Sinouk Coffee and Local Recognition
Sinouk created “Sinouk Coffee”, the very first Lao coffee brand as he developed coffee roasting skills. In parallel with mastering coffee roasting, Sinouk Coffee ventured into opening its first coffee shop under “Café Sinouk” in his hometown Paksé, hoping to cultivate the coffee culture in Laos.
To further support the development of the Lao coffee industry, Sinouk actively participated in assisting the LCA coffee producers to package and brand their products. The selflessness act of Sinouk in promoting the local coffee industry was recognised by the government, which awarded him with the Labour Award and appointed Sinouk Coffee as the country’s official Coffee Brand Partner during the 10th ASEAN Summit in 2004.
In the following year, Sinouk was elected as the President of the LCA due to his active involvement, expertise and numerous achievements in the coffee industry.
The Great Rise of Sinouk Coffee
With the ambition to expand the retail activities of the company and
leveraging the opening of the first ever shopping mall in Vientiane, Café
Sinouk-Talat Sao Mall opened in 2007 and received numerous attentions
from the Lao community, also widely covered by the media.
Following this success, the coffee shop chain expanded to Khemkhong, the most happening city areas in Vientiane, thus providing a fresh Parisian style Café Bistro concept to the city . Subsequently, the group expanded the Café Bistro style into a full Café Restaurant with the opening of Café Sinouk Phonesinuane a few years later.
Not forgetting about the goal to contribute back to the society of Laos, parts of the company coffee plantation on the Bolavens Plateau was transformed to a Coffee Resort with the willingness to contribute to driving more experienced-based tourism to Southern Laos.
New Direction, New Synergy
As Sinouk Coffee was expanding tremendously, the group underwent a
reorganisation and rebranded all of its activities in 2015, strengthening the
bonds and synergies within the different entities: Sinouk Coffee - Roasting
Company, Café Sinouk - Retail Shop, Sinouk Coffee Resort. Early 2016
also witnessed the opening of Sinouk Coffee Pavilion, the education arm of
the group aiming at raising the bar of baristas, creating a proper roastery
and Laboratory, as well as sharing the company coffee knowledge . During
the same year, Sinouk’s daughter, Sirina, joined as Managing Director,
introducing a new dynamic in line with the regional ambition of the group.
Alongside, Sinouk decided to bow out of his chairmanship from the LCA to invest more time and efforts into working with Sinouk Coffee’s massive growth. Leaving behind a proud legacy, Sinouk also initiated the first-ever Lao Coffee Festival in Pakse, a grand success that spanned across two days. Coffee connoisseurs from around the world flocked to the festival to celebrate the historical change of eras for Lao coffee.
Innovation and Excellence
Believing strongly in innovation, Sinouk Coffee continues to pioneer in the Lao coffee industry. One of the many initiatives to promote innovation is to introduce new ways to appreciate Lao coffee to the world, which came the launches of the Sinouk Nespresso compatible Capsules and Sinouk Drip Coffee.
Both products aim to freshen up the experience of drinking Lao coffee while remaining the full goodness of it's aroma an taste. The success of both products elevated Sinouk Coffee's profile internationally and acts as a huge motivation for the company to continue their pursue in bringing innovative and pioneering products and service to it's consumers.