Women entrepreneurs worldwide convene at SheTrades Global in Dubai Expo 2020

Women entrepreneurs worldwide convene at SheTrades Global in Dubai Expo 2020

Vientiane, LAOS, 16 January 2022 – The 8th edition of SheTrades Global is set to make new waves and reach more people than ever with its flagship event held in the highly anticipated global event of the year, Expo2020. 

The International Trade Centre (ITC) is a joint agency of the World Trade Organization and the United Nations solely dedicated to supporting the internationalisation of small and medium-sized enterprises (SMEs). Through this, they launched an initiate – SheTrades, which seeks to connect, empower, and mentor women entrepreneurs and women-owned SMEs globally.

SheTrades’ annual flagship event, SheTrades Global, is the premier global business event for women by women. Their aims are to connect with export-ready women entrepreneurs, buyers, investors, and partners, with a strong focus on business generation, investment, and innovation. The resounding success of their previous seven editions, which resulted in $80 million worth of commercial transaction agreements, warrants excitement as Sinouk Coffee prepares for the trade show. 

Admitting only women-led businesses into this highly anticipated trade show, Sinouk Coffee is proud to showcase our very own managing director, Mrs Sirina Hervy-Sisombat, winner of “Woman Entrepreneur of the Year” awarded by the ASEAN Business Awards Advisory Council (ASEAN BAC) in 2017

“SheTrades Global is a highly anticipated event on our calendar and we are thrilled to qualify to participate. It is an influential and well connected platform to grow companies such as ours. This year’s event will be held in conjuncture with Expo2020 held in Dubai, adds another layer of excitement as all eyes focuses on this global event.” commented Mrs Hervy-Sisombat.

The UAE market for specialty coffee is one of the largest in the region, and despite the onslaught of COVID-19 to international trade and supplies, the demand for coffee remains strong. Making the market undoubtedly attractive to break into given Sinouk Coffee’s forte and services such as private label coffees.

The virtual booths for SheTrades Global will be live from February 2022 to March 2022. Sinouk Coffee will be located at Building 11 of the virtual auditorium and visitors will be required to rgister via https://shetradesglobaldubai.converve.io to access the online exhibition. A physical event will also be held by SheTrades from 13 to 15 February 2022 at the Dubai Exhibition Center Expo 2020.

Sinouk Coffee was founded in 1994 and pioneered the growth of Laos’ coffee production. It has since grown to be one of the flagship brands of Laos, championing its roots and products on international platforms. Their products are available for purchase internationally via their website.